PRI: Mindfulness in Medicine

We’re wrapping up a fantastic course for medical insurance company PRI. While we can’t share the entire four hours of motion graphics, live action video production and interactive learning experiences, we can share some of the character work we’ve done for the project.

The course deals with doctor burnout and related issues. We set up an extended metaphor that draws parallels between doctors and pilots.

When it came to the rendering style of our avionic heroes, we opted for the Golden Era of Flying—the 1960s, when flight attendants were stewardesses, passengers wore their Sunday best and smoking was not only permitted, it was cool.

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